Having worked in the sign industry since 1981, Keith decided to set up his own sign company in 2005 and named it after the song ‘Freebird’ by the Southern American rock band Lynyrd Skynyrd.

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​Freebird Signs had been built on what Keith was taught in the 1980’s about the sign industry – that quality, value for money and customer service should be the driving force behind the signage you produce for customers.​

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Keith trained as a traditional signwriter at Hammersmith and West London College, qualifying in 1981. He chose this career after his mother found him doodling on his school books and bedroom walls.....!

So rather than get a 'normal' weekend job as a teenager, such as a paper round, he instead got a Saturday job working for a traditional signwriter in West London, working out the back of a Renault 6, travelling all over London signwriting fascias, signs, even putting gold leaf underneath Hammersmith Bridge!​